Sunday, August 16, 2009

Search Trends

Hmm.. YouTube is no longer a hotspot only for teens and adults. It's the number one search item by kids too. (For the top 100 keyword search by kids, click here. 5 out of top 100 are searches for YouTube. This list would be useful for parents to understand kids' world). The top categories of search are related to popular TV channel's programs, singers, games, social networking sites. And of course, the kids are quite curious to know about sex & porn. I couldn't find any supposedly education or learning related searches by kids. ;) 

Studying the search trends of people is a good time pass and does give great insights about what people use Internet for. For e.g. today's Google Trends (for India - ALL people, not just kids) lists the following top 20 items

  1. charles coventry
  2. mdu rohtak
  3. english speaking
  4. rahul dravid
  5. bu bhopal
  6. saeed anwar 194
  7. aadhavan songs
  8. kiran rathod
  9. prachi desai
  10. bms college of engin...
  11. anoushka shankar
  12. comedk
  13. obili
  14. nokia india
  15. pokkisham songs
  16. barkatullah universi...
  17. project igi
  18. rrb kolkata
  19. kaminey movie free d...
  20. icici prudential

Three out of the top 10 is about cricket. At least half a dozen belong to colleges &  admission. Quite interesting that 2 of the searches are related to Tamil movies (Aadhavan, Pokkisham) even at a national level. Seems like people want to download "Kaminey" barely 2 days after the release. Nokia seems to be the hot search term, not just for the day, but in aggregated terms for the last few years

No comments: