MAdSense

Google's AdSense! A very interesting and a successful concept in deed! It, along with AdWords, contribute to nearly 99% of revenues for this $175bn MarketCap Internet-Behemoth. With Google's products becoming integral part of our life, its impact could leapfrog with the advent of rumored gPhone.

Here is an imaginative prototype of MAdSense, the next generation AdSense. This software sits in all Google applications and gPhone applications, analyzing everything that you do (e.g. email, chat, phone conversations, meetings, blogs, calender etc) - Based on the analysis (yes, only computer algorithm, Google's privacy policy doesn't allow programmers to read them - so, people can relax!), you would be given various suggestions. Some samples

• For a college student: who doesn't take bath regularly, it gives a reminder "Last bath since 12 days, 13 mins, 34 sec (and counting!)". Text Ads from gPhone would flash "Replacement for bathing: Killbuoy Deo. Effective for 720 hrs. Kills germs and even ppl standing next to you"
  
• For a guy who is in dating spree: MAdSense uses 32-Generation Artificial Intelligence programs. The MAdSense client programs are called Agents and could communicate among themselves intelligently. The MaMa module of the Agents analyze innumerable profiles of Google users and suggests dating partners based on their interests, location, availability etc. You just need to hit "I'm feeling Yucky" button - the best matching profile would be presented. A sample profile would read as "Careless, lovally, god-fearing. Free between 8 to 9 pm today. Would prefer Chicken Briyaani with double eggs. Pick-up and drop near MG Rd"
  
• For a computer nerd: Runs a program on the Distributed Agents System - DNA analysis of whether he could marry Priyanka Chopra. gPhone flashes "Simulation #1055 out of 1048576 - 0.001% complete. Current analysis suggests that Priyanka mighty be a risky proposition for you - complete mismatch of genes"
  
• For a workaholic: Flashes the message "Wife and children out of home for last 2 days. Dog wants to pee. Go home and help it"
• For a Cricket fanatic: (He watches every damn match!): (a) Mesg window1: Live Cricket match b/n "Royapuram Rockers" and "Sunnaambhu Kaalvaa Sharks" - Sharks need 5 runs from 5 balls with 5 wickets in hand to win the "Machi Vests & Briefs Weekly Cup" (b) Message window2 showing the 1983 world cup win by India (c) Mesg window 3 - India winning T20 in 2007 (d) India winning England in Lords (e) window 5 showing ESPN compere, Dhoni, explaining the rule of new format T2 (two-two) match
  
• For a movie buff: Flashes the news "Sharukh Khan just got up. His wife is getting him a Chilly tea with salt and pepper for acting very romantically with Maanavi Dixit, the daughter of the once-bollywood-queen, Madhuri Dixit"
• For a guy who watches news channels 24*7: ODTV streaming a poll - "Should Rama marry Seetha in the serial Khahani Chor Chor Kii?". Local channel, Bannerghatta TV shows a clipping with traffic jam for last 7 hours - Helicopters are being flown by Traffic police to find out the cow that has blocked the traffic.

Ok, this post might sound ridiculous for many.. but, it's not far away - Demand "are" there! Just that we need a able provider like Google or Apple or Microsoft to revolutionize this space.

PS: MAd sense => Meta AdSense

What If?

A creative prof in our not-so-creative course said that "What-If" analysis could turn out to be really interesting... Let me try out a few

1. What If "Giant Wheel" is not circular, instead elliptical?
   
2. What If kids don't learn anything new?
   
3. What If women stop shopping?
4. What If your dog doesn't bark at all?
5. What If Indian politicians speak less?
6. What If you feel sleepy during the class?
7. What If Prof feels sleepy during his class?
8. What If life expectancy becomes 400 years?
9. What If our masculine ant proposes to the beautiful elephant?
10. What If there are no computers and internet?
    

And here is one possible set of answers:

1. Law of fairness would be violated
   
2. Would turn out to be adults of today (majority!)
   
3. Men in peace. GDP(new) = 0.526*GDP(old)
   
4. You are feeding it too much. Reduce
   
5. People would do useful work.
6. Sleep!
7. Then also, you can sleep! Alternatively, you can empathize and ask him to sleep.
   
8. Our man can have a family binary tree of 20 generations with 1048575 people (2097150 ppl, if we include spouses as well) -Difficult to remember so many names! hmm.. what if everybody decides to have 8 children, the likes of earlier generations - our man would have 2305843009213693950 ppl in his family tree, before he dies (His family is ~350million times the world population estimated in July 2007!)
9. Queen Elephant IV can say "If you can take me on your back. I will"
10. I would be peacefully sleeping and you would be doing something more useful.